UI20 OnDemand brings best practices and cutting edge techniques to help you understand your users’ needs and create experiences that engage and delight.
Boosting Research and Design Adoption
with Kim Goodwin
Organizational buy-in is the Holy Grail of research and design professionals. Misperceptions about cost versus results abound, along with a deep resistance to “heavy process.” And even when teams have a green light from the C-suite, they’re still stuck dealing with internal politics and less-than-efficient processes.
Understanding your company’s culture and values is the first step toward building acceptance throughout the design process. Kim Goodwin will share the framework she’s used to help in-house design teams of all sizes assess and adapt to their environments. You’ll go home with a clear understanding of what’s behind your roadblocks—and the know-how to fix them.
Kim will show you:
- How to identify your organization’s decision-style archetype
- How hidden values drive decision making in your organization
- How to use those values to develop more effective project plans
- How to share your progress and results in ways that boost buy-in from stakeholders
Customer Journey Mapping and CX Research
with Marc Stickdorn
As a data visualization tool, customer journey mapping is hard to beat. But too many journey maps are based on assumptions and not data. Maximizing the power of your journey maps is a matter of choosing the right one for the job, then planning your customer experience research accordingly (or vice versa).
Marc will review your journey mapping options and discuss when and how to use them. He’ll share some basic guidelines for conducting customer experience research based on an ethnographic approach. And, he’ll demonstrate how to turn smartphones into sophisticated research tools with ExperienceFellow, his mobile ethnography platform.
Marc will show you:
- How to evaluate your journey map options and select the appropriate one
- How to create a structured, cross-channel ethnographic research plan
- How to ensure solid data results using triple triangulation
- How to get better results faster—and with lower costs
A Tour of Today’s Online Style Guides
with Nathan Curtis
As product designs are increasingly delivered as encoded, responsive, web-based artifacts, we’ve seen an explosion of living style guides. Some focus on design language and brand fundamentals. Many provide a foundation of coded building blocks. Others offer guidance on patterns, usage, and governance over time. Heck, some teams make ’em public as recruiting tools!
In his talk, Nathan Curtis will critique a bevy of today’s online style guides, focusing on the different pages, content, and presentations that teams produce. You’ll leave with a bundle of ideas—seasoned by his experiences and usability testing these artifacts—to guide and inspire the future of your own style guides.
Nathan will show you:
- Why examples are important and the best places to find inspiration for your style guide
- How to create style guides even when you don’t have time
- How to see your style guide with a critical eye for the purpose of fine-tuning
- How to understand what your organization needs from your style guide
Curing Shiny Object Syndrome: Prioritization Best Practices
with Bruce McCarthy
In an ideal world, designers, product managers and stakeholders would always agree about business goals—and the best way to achieve them. But in reality, many organizations chase competing priorities, never executing well on any of them. Bruce calls this Shiny Object Syndrome. Without consensus and a clear direction forward, many projects will fail.
Bruce will show you how to stop the endless, circular arguments, prioritize your requirements, and establish a clear direction forward. You’ll leave this talk with a better appreciation for the challenges product managers face and strategies to promote effective collaboration.
Bruce will teach you:
- How to bring disparate stakeholders together under a common framework
- How to move past opinion, emotion, and personal agendas to set smart business goals
- How to separate the merely good ideas from the truly great ones
- How focusing on your goals and achieving success can transform your stakeholders into your biggest cheerleaders
Building a Winning UX Strategy Using the Kano Model
with Jared Spool
The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should focus on how you’ll delight your users.
Building a roadmap based on product features locks you into a technological solution that may cause problems down the road. However, by shifting your strategy to solve customer problems, the user experience becomes the focus of the design process.
In this session, Jared presents the Kano Model, which helps you gauge your users’ expectations. When you approach delight from a perspective of pleasure, flow, and meaning, you can then determine which features meet these objectives.
This talk will show you and your team:
- How to identify your customers’ basic expectations
- How adding features today creates more work for teams downstream
- How to focus the team on real customer problems, avoiding the problem of experience rot
What Video Games Teach Us About UX
with Steph Hay
Video games generate billions of dollars a year because of UX designers. Great UX design means one video game becomes a cultural icon while another lands in the $5 bin at GameStop. What cues can we take from these popular games—and from this technology-driven industry that closely parallels our own?
Steph Hay will share two: Content-first UX Design and Contextual Learning.
See popular video games whose character stories form the backbone of design, and whose flow teaches players to use the game while they’re playing it. Steph will translate these two concepts to her work with Capital One, Ben & Jerry’s, and FastCustomer.com—which resulted in fewer design iterations, more cohesive content, and higher user engagement.
Steph will show you:
- The value of writing real content before there’s an interface
- Why voice and tone at each interaction is vital to engagement
- The broad-to-narrow flow for introducing users to new content or interactions
- How to apply content-first UX design and contextual learning
Beyond Measure: Making Meaning From Data
with Erika Hall
We can track, measure, and store more data than ever before. This is naturally exciting to designers and technologists who want to make informed, data-driven decisions. But more data doesn’t necessarily create more meaning. How do we remove our desire for story-driven decision making and get a firmer grip on reality?
Drawing from her “billion years” of client services, Erika Hall will discuss the danger of making decisions based on emotion and superstition. She’ll share strategies for decision-making that bridge the divide between left- and right-brain thinking. And she’ll teach you how to think about qualitative research in the face of an avalanche of quantitative data.
Attend Erika’s talk, and you’ll learn:
- Why more data doesn’t necessarily create more meaning
- What a metacognition buddy is, and why everyone should have one
- How to recognize when your objectivity has been derailed, and how to get it back on track
- How to know which data can help you solve your design problems
A 5-Year Review of Lean UX
with Jeff Gothelf
Lean UX offers a new framework to design products and services. It’s created new ways to work with colleagues in product management, software engineering, marketing, and executive leadership. But how do you make it work in regulated industries? Big companies? Agencies? Healthcare? What techniques should you start with and what if they don’t work?
Jeff Gothelf will demystify the myths and uncover the truths around lean UX. He’ll talk about what’s worked, what hasn’t, and why. You’ll hear about the current landscape and where it’s heading. Jeff’s tactical talk will cover all this and more.
Jeff will show you how lean UX is:
- Agile UX: reduce confusion on agile teams and aim for good, iterative, user-centric designs
- The brain of the agile process: create a foundation for evidence-based decisions—what to build, why, and how much design work is required
- Possible in almost every environment: Lean UX is a framework capable of shaping itself to fit your needs
- Ready for you to adopt: learn 2–3 tactics to share with your team and make the shift to integrate Lean UX
Let’s Talk About Responsive Images and Performance
with Jenn Lukas
Images have a starring role on the web. Photos and graphic elements often account for 75% of our page weight. People abandon websites with long loading times—image strategy needs to be a priority if we want happier audiences. As a designer, you need to know how to influence the conversation early. Learn about performance issues, the picture element, and how to communicate with developers about images.
Jenn Lukas has been working in front-end development for over a decade. She’s watched the shift from spacer gifs to full-bleed hero images. Join her to take a look at the state of responsive images and challenges around their performance. Cat pictures guaranteed.
Jenn will explore:
- The role of performance and image size, and strategies to deal with them
- How to approach art direction across screen sizes from content, design, and technological angles
- Image formats—like SVG and WebM—to get the best performing image for each scenario
- How to deliver assets and code samples for implementation on the web
Get all 9 talks for just $99
Don’t wait. The price goes up January 24.