Photo of Kim Goodwin

Kim Goodwin @kimgoodwin

Scenario-Driven Design

Ask Kim any question and you’ll instantly get deep, thoughtful insights that come from her years of experience working on the toughest designs imaginable. (Seriously, try it!)

In fact, as VP of Product and UX at PatientsLikeMe, she still takes on big design challenges daily. After all, the healthcare industry is ripe with potential for innovators to connect individuals with reliable information, trusted providers, vital historical data, and extensive support networks.

Kim has been dedicated to user-centric practices like this since her days running the training and design consulting practices at Cooper, a leading agency. There, she played a major role in crafting their Goal-Directed design process, which brought users into their clients’ most challenging projects.

Kim Goodwin’s scenario design workshops have been top-ranked by attendees, so we couldn’t wait to bring her back again this year. In fact, dozens of attendees told us they’re now using scenarios at work. She’s also the author of Designing for the Digital Age, considered the complete handbook for the design professional.

Kim’s Daylong Workshop:
Using Scenarios to Solve Problems
Photo of Marc Stickdorn

Marc Stickdorn @mrstickdorn

Service Design

We first discovered Marc Stickdorn speaking about service design thinking in South America and came to one conclusion: we needed him to do a workshop. His innovative approach to mapping customers’ journey through an experience—including their emotion and satisfaction along the way—is practical, low risk, and high value.

His teaching is so sought-after that he co-authored and edited the book, This Is Service Design Thinking, which is packed with case studies of organizations who’ve moved toward empathy-driven design.

Marc is a guest lecturer at business and design schools, and he works with organizations to sustainably integrate service design in their daily processes. He co-founded smaply, software to visualize customer journeys and service ecosystems, and also ExperienceFellow, a tool to gain genuine customer insights through mobile ethnography. Marc’s UI19 workshop was so highly rated we insisted he come back again for UI20.

You can catch more from Marc on Twitter @mrstickdorn.

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Erika Hall @mulegirl

Collaborative User Research

To say we’re huge fans of Erika Hall would be an understatement. Erika is Co-founder and the Director of Strategy at Mule Design, one of the best design agencies in the world.

Erika’s practical and strategic approach to research and design has completely wowed us. She has an uncanny ability to helping clients articulate their goals and to frame their problems to ensure successful design solutions.

Erika is the author of the exceptional book, Just Enough Research. We loved her no-nonsense approach in sharing a toolkit of user research techniques. Thousands have realized that research is accessible and doable because of her book.

She’s the go-to resource when looking for sensible, practical advice for conducting strategic design and research projects. Among other impressive projects, Mule led an initiative to reinvent what a non-profit web site could be like, when they redesigned Audubon.com.

We also love Erika’s presentation style. She’s funny, smart, and really thoughtful. You’re guaranteed to come away from Erika’s workshop with practical lessons you can use right away.

Photo of Steph Hay

Steph Hay @steph_hay

Content-First Design

If you’ve ever thought a “content-first” approach to design was an impossible dream, you haven’t met Steph Hay. She’s done it with Ben & Jerry’s, the Annie E. Casey Foundation, a throng of startups, and now as head of content strategy at Capital One.

In fact, we were so impressed with Steph’s talent that we asked her to write content for us—which she did before Capital One stole her away.

Fortunately, they’re sharing her with all of us… but just for a couple days.

Steph’s also an entrepreneur; she co-founded FastCustomer.com, was co-founding editor of WorkDesign.com, and made MusicforWODs.com. She’s been a mentor at 500 Startups and the Lean Startup Conference, and was named a Tech Titan in Washington, DC.

She also created a passion project called 1nicething.com—why not tweet #1nicething to someone and make their day a little brighter?

Steph’s a top-rated presenter here at UIE and you’ll soon see why—if you’re looking for an energetic, refreshing, practical workshop fundamentally based on UX design, this is it.

Steph’s Daylong Workshop:
Content-First UX Design: A Lean Approach
Steph’s Featured Talk:
What Video Games Teach Us About UX
Photo of Jared Spool

Jared Spool @jmspool

Keynote Presentation

Jared Spool is the founder of User Interface Engineering (UIE), the largest usability research organization of its kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.

Jared will deliver the Keynote Presentation on Tuesday.

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Jenn Lukas @jennlukas

Mastering CSS to Build Living Style Guides

Jenn Lukas is a multi-talented front-end consultant and freelancer developer in Philadelphia and is the founder of Ladies in Tech. She writes for The Nerdary, is a columnist for .net magazine, and has contributed to The Pastry Box Project. She has spoken at a variety of conferences including dConstruct, An Event Apart, and CSS Dev Conference.

Jenn’s past experiences range from creating Navy training simulations to leading the front-end team at Happy Cog as Interactive Development Director. She was named one of Mashable’s 15 Developer/Hacker Women to Follow on Twitter, and you can find her on Twitter posting development and cat-related news. When she’s not crafting sites with the finest of web standards, Jenn teaches HTML and CSS for GirlDevelopIt.

Jenn has a way of making the complicated world of coding seem very approachable. She’s a brilliant instructor who injects real-life experiences and case studies throughout her workshops. You’ll come away from this workshop confident that you can successfully build your style guide.

Photo of Nathan Curtis

Nathan Curtis @nathanacurtis

Scalable Design Systems and Style Guides

Go back just a few years: Nobody was talking about how you build a library of your own application and organization-specific design elements. Nobody, that is, except Nathan Curtis, who’s been practicing and speaking on design systems for 10 years, and, in 2009, wrote Modular Web Design: Creating Reusable Components for User Experience Design and Documentation. Nathan saw how the real value of pattern libraries comes when organizations can use them to create their own standards and consistent designs.

Nathan Curtis has been swimming in the deep end of the UX pool since 1996, when he started focusing his creative energies on IA, ID, usability, and front-end development. He’s also an entrepreneur at heart, having founded the renowned EightShapes in Washington, DC, where he continues to make a splash today.

Nathan’s been a top workshop speaker at the User Interface Conference before and his All You Can Learn seminars are loved by our audiences. We’re excited to bring him back to deliver this brand new in-depth workshop. You’ll see why.

Photo of Jeff Gothelf

Jeff Gothelf @jboogie

Lean UX

Jeff Gothelf once spent six months on the road with a circus. Really, if he doesn’t show you the pictures during his workshop or talk, ask him about it. You won’t be sorry.

But these days, Jeff is the ringmaster of lean UX, a methodology to reduce risk and minimize waste in product development. Jeff is the author of the excellent book, Lean UX and a Principal at the Neo Innovation Labs NYC office.

So suffice it to say, Jeff is The Guy behind lean UX, and we couldn’t be more excited to have him here to teach you what he knows.

And part of what he knows came from his experiences as the UX director at TheLadders.com. He also spent time in interaction design and UX roles for Publicis Modem, WebTrends, and AOL.

So ladies and gentleman, boys and girls: come on into the big tent for this ace workshop.

Photo of Bruce McCarthy

Bruce McCarthy @d8a_driven

UX and Product Roadmaps

It’s not every day that you run across a friendly subject-matter expert like Bruce McCarthy. He’s so invested in helping product managers and UX designers work smarter that his company—UpUp Labs—is launching a tool to help them validate requirements before jumping to design: www.reqqs.com

All of Bruce’s knowledge comes from direct experience. He has founded three startups, so finding product-market fit and a sustainable business plan is second nature to him. He’s also held executive-level product management positions for companies including NetProspex, D&B, and ATG.

And as a result, he’s come to know what works—and doesn’t work—with traditional design teams and processes. In fact, he’s been blogging about this topic at Product Powers, which will give you a taste of his fun, practical teaching style.

If you’re ready to become an indispensable contributor to product strategy discussions, don’t miss Bruce’s full-day workshop.